About Studio Ayu Co.

Hey besties! I’m Ayu — an artist, writer, and full-time fangirl based in New York with a deep love for storytelling, cozy aesthetics, and all things Genshin Impact and Honkai: Star Rail. I’m the heart and hands behind Studio Ayu Co, a small (but mighty!) brand I launched in 2022 after one of my TikTok videos unexpectedly blew up. What started as a passion project in my studio quickly grew into something so much bigger — and I’ve been chasing this dream ever since.

Studio Ayu Co is more than just merch — it’s my little sanctuary of fandom joy. Every product, from ita bags and plush blankets to enamel pins and reusable sticker books, is thoughtfully designed with both charm and function in mind. Whether you’re displaying your favorite characters or organizing your con essentials, I want my creations to make you smile and serve a purpose. And yes, I sprinkle a little magic into every single piece.✨

As an official HoYoCreator, it means the world to me to be able to create for a community that’s given me so much — friendships, inspiration, and endless support. I’m constantly fueled by the messages you send, the way your eyes light up when you recognize a favorite design at cons, and the shared excitement of gushing over our comfort characters together.

You’ll often find me tabling at conventions all over the U.S., where I get to meet so many of you in real life (which is honestly the highlight of this job). Every interaction, every kind word, every person who takes the time to stop by — it all keeps this dream alive.

From the bottom of my heart, thank you for being here. Whether you’ve been following since 2022 or just stumbled across my work, your support has changed my life. This little shop exists because of you — and I’m endlessly grateful.

Let’s keep creating magic together. ♡