Your Privacy Choices
As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.
Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.
If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.
Hey besties! I’m Ayu — an artist, writer, and full-time fangirl based in New York with a deep love for storytelling, cozy aesthetics, and all things Genshin Impact, Honkai: Star Rail, and Love & Deepspace. I’m the heart and hands behind Studio Ayu Co, a small (but mighty!) brand I launched in 2022 after one of my TikTok videos unexpectedly blew up. What started as a passion project in my studio quickly grew into something so much bigger — and I’ve been chasing this dream ever since.
Studio Ayu Co is more than just merch — it’s my little sanctuary of fandom joy. Every product, from ita bags and plush blankets to enamel pins and reusable sticker books, is thoughtfully designed with both charm and function in mind. Whether you’re displaying your favorite characters or organizing your con essentials, I want my creations to make you smile and serve a purpose. And yes, I sprinkle a little magic into every single piece.✨
As an official HoYoCreator & InfoldCreator, it means the world to me to be able to create for a community that’s given me so much — friendships, inspiration, and endless support. I’m constantly fueled by the messages you send, the way your eyes light up when you recognize a favorite design at cons, and the shared excitement of gushing over our comfort characters together.
You’ll often find me tabling at conventions all over the U.S., where I get to meet so many of you in real life (which is honestly the highlight of this job). Every interaction, every kind word, every person who takes the time to stop by — it all keeps this dream alive.
From the bottom of my heart, thank you for being here. Whether you’ve been following since 2022 or just stumbled across my work, your support has changed my life. This little shop exists because of you — and I’m endlessly grateful.
Let’s keep creating magic together. ♡